Columbia Sportswear engages in the sourcing, marketing and distribution of outdoor and active lifestyle apparel, footwear, accessories and equipment internationally. The company offers products under 4 well-established brands - Columbia, Sorel, Mountain Hardwear and prAna. Amongst other brands, The OutDry and The Pacific Trail are well known. The company also engages in innovation, in order to match consumers changing preferences, especially in relation with outdoor activities. The company distributes its products through wholesale distribution channels, own direct-to-consumer channels, independent international distributors, as well as licensees. Columbia reports its operating results under 2 major segments: Apparel, accessories and equipment segment: This segment designs, develops, markets and distributes apparel, accessories and equipment for men & women. Footwear segment: The segment designs, develops, markets and distributes footwear products for men, women and youth under its Columbia and Sorel brands.