Mattel Inc. is the world's largest manufacturer of toys. The company's products are sold directly to retailers and wholesalers in most European, Latin American and Asian countries as well as in Australia, Canada and New Zealand through the Mattel Girls & Boys Brands, Fisher-Price Brands, American Girl Brands, and Construction and Arts & Crafts Brands. The products are sold through agents as well as distributors in countries where Mattel has no direct presence. Mattel's portfolio of global brands has vast intellectual property potential. The brands and products are widely classified as Power Brands and Toy Box. The company's Power Brands include Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. Toy Box includes new and innovative products as well as time-tested classics from Mattel-owned and licensed entertainment properties.