Under Armour, Inc. is one of the leading designers, marketers, and distributors of authentic athletic footwear, apparel, and accessories for a wide variety of sports and fitness activities in the United States and internationally. It offers a wide variety of products including sporting goods and lifestyle products. The company mainly sells its products through wholesale channel which include national and regional chains of retailers and smaller, independent and specialty retailers. Under Armour provides its products for use by professional footwear offerings comprises of football, baseball, lacrosse, softball and soccer cleats, slides and performance training, running, basketball, under the brand names of HeatGear, ColdGear, and AllSeasonGear. The company also provides digital fitness platform, MapMyFitness, which includes MapMyRun and MapMyRide, remains an important part of the company's digital strategy, as does its connected footwear business.