NIO is a pioneer in China's EV market. NIO's unique selling proposition is to provide EVs at competitive pricing. Importantly, NIO does not really manufacture its own cars. It contracts state-owned JAC Motors, headquartered in eastern China's Anhui province, to make vehicles. In turn, JAC charges fee for every car. In fact, NIO does not have a dealership network and instead sells its vehicles through apps and a network of swanky NIO Houses, located in some of the most expensive areas of China's largest cities.