Steven Madden, Ltd. designs, sources, markets and sells fashion-forward name brand and private label footwear for women, men, and children and private label fashion handbags and accessories across the world. The company operates through 5 segments: Wholesale Footwear, Wholesale Accessories/Apparel, Retail, First Cost and Licensing. The first 3 segments' products include its own brands like Steve Madden, Dolce Vita, Betsey Johnson, Report, Big Buddha, Brian Atwood, Cejon, Blondo & Mad Love and also various licensed brands, including Kate Spade, Superga and Avec Les Filles. First Cost acts as a buying agent for footwear products under private labels for many of the country's large mass-market merchandisers, shoe chains, and other value priced retailers. Licensing segment licenses Steve Madden, Steven by Steve Madden and Madden Girl trademarks for use in the manufacture, marketing and sale of outerwear, hosiery and other accessories.