Synchrony Financial, one of the nation's premier consumer financial services companies, offers a wide range of credit products through a diverse group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations and health and wellness providers. Synchrony Financial focuses on generating financial flexibility for its customers by offering private label credit cards, Dual Card, and general purpose co-branded credit cards, promotional financing and installment lending, and loyalty programs .Although the company operates via a single business segment, it offers its credit products primarily through five sales platforms ' Home & Auto, Digital, Diversified & Value, Health & Wellness and Lifestyle.