Xerox Holdings remains a leader in the contractual print and document services market. Xerox deploys an aggressive product-development program to revive sales. It has developed one of the industry's strongest portfolios of managed print service (MPS) solutions and services. Its strategy is to use data-centric technologies to better help customers in their digital transformation journey, taking advantage of the changing market conditions. It focuses on market trends, such as cloud, analytics, digital and security, with a view to effectively address customer needs. The company is using security and digital transformation as key competitive differentiators. Programs like Virtual Print and FedRAMP authorization are helping the company broaden its market opportunities. Xerox's bottom line is benefiting from Project Own It, an initiative aimed at increasing productivity and operational efficiency, reducing costs and realigning business to changing market conditions.